Journeys and Conversions

The Journeys analysis tab maps how visitors reach your most important pages. Define conversion goals — a checkout page, a sign-up confirmation, a pricing page — and Consuela traces the link paths that lead to them, counts the hops each route takes, and flags anything along the way that could prevent a visitor from arriving.

Defining goals

A goal is a page you want visitors to reach. Each goal has three properties:

Property	What it means
Page address	The URL of the page. This must match a URL discovered during the crawl — if the page was not crawled, it cannot be analysed.
Label	A short name you give the goal for your own reference, such as "Checkout" or "Demo request".
Kind	Either `Goal` or `Entry point`. A Goal is a destination you want visitors to reach. An Entry point is a page visitors are expected to land on first — a homepage, a campaign landing page — from which the journey begins.

Goals are stored per-site, not per-session. Once defined, they survive re-crawls — you do not need to set them up again each time you run a new crawl of the same site. Edit or remove them at any time from the goals list in the Journeys tab.

When both entry points and goals are defined, Consuela traces routes from each entry point to each goal through the internal link graph. When only goals are defined with no entry points, routes are traced from every crawled page that links toward the goal.

Findings

The findings panel lists severity-tagged issues discovered along conversion paths. These are not site-wide findings — they are scoped to the pages and links that sit between an entry point and a goal. A broken link on an unrelated page will not appear here; a broken link on a page that is part of a conversion route will.

A warning banner appears above the findings to set expectations about analysis scope. Journey analysis works from the link graph the crawl produced. It does not simulate JavaScript-driven navigation, client-side routing that does not produce real links, or user interactions such as form submissions. The banner states this plainly so you know what the findings cover and what they do not.

Findings are tagged with the same severity levels used elsewhere in Consuela: critical, warning, and info. A redirect chain along a conversion path, for example, is a warning — the visitor still arrives, but the extra hops add latency and risk. A broken link along the path is critical — the journey is severed.

Routes

The routes table shows every path Consuela discovered from an entry point (or any linking page) to a goal. Each row represents one distinct route and includes:

Column	What it shows
Route	The sequence of pages from the start of the journey to the goal.
Hops	The number of link clicks required to travel the route. Fewer hops means a shorter path to conversion.
Derivation	How the route was discovered — for example, direct link path, via redirect, or through a paginated sequence.
Show on graph	Opens the Link Graph tab with the journey overlay active, highlighting every page and link in this route so you can see it in the context of the full site structure.

Below the table, route statistics summarise what was found:

Statistic	What it tells you
Routes found	Total number of distinct paths discovered to the selected goal.
Shortest	The fewest hops any route takes. This is the best-case journey a visitor could follow.
Longest	The most hops any route takes. A large gap between shortest and longest suggests some visitors take a much harder path than others.
Mean hops	The average hop count across all discovered routes. Useful for tracking whether site changes are making conversion paths shorter or longer over time.

Content gaps

Content gap analysis inspects the pages along conversion paths for two specific problems that do not break navigation but undermine the journey:

Gap type	What it means
Broken promised link	A page along the conversion path links to a resource that does not work — a PDF that returns a 404, an anchor that points to a missing fragment, or an external URL that no longer resolves. The promise made by the link text is not kept.
Stub destination	A page along the conversion path exists and returns a 200 status, but has no substantive content — a near-empty body, a placeholder heading with no supporting text, or a page whose word count falls well below the site median. The page is reachable but offers the visitor nothing useful on arrival.

Both gap types matter because they erode trust along a journey. A visitor who encounters a dead link or a stub page mid-path may abandon the journey entirely, even if the goal page itself is in good order. Content gap findings appear alongside the other journey findings, tagged with their own severity, so you can address them as part of the same audit.